Paolo Aversa, OSI is Professor of Strategy at King’s Business School, King’s College London and Adjunct Professor at the Wharton School, University of Pennsylvania. His research focuses on innovation and the evolution of industries and ecosystems. He defines himself as "a qualitative storyteller with quantitative appetites.” Paolo is globally considered the leading academic expert in the motorsport and Formula 1 industry. He received his PhD from the University of Bologna. He was awarded a Knighthood (Order of the Star of Italy) for his research and impact.